Strategic management concepts and cases

Strategic management concepts and cases

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David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Education 2009
Edition:Twelfth edition
Subjects:
Strategic planning > Case studies
Online Access:Click Here to View Status and Holdings.
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