Strategic management concepts and cases

David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Manuscript
Language:English
Published: Upper Saddle River, N.J. Pearson Education 2009
Edition:Twelfth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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250 # # |a Twelfth edition 
264 # 1 |a Upper Saddle River, N.J.  |b Pearson Education  |c 2009 
264 # 4 |c ©2009 
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504 # # |a Includes bibliographical references and indexes 
520 # # |a David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business. 
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526 0 # |a MLS723  |b IM772  |5 IM 
526 0 # |a Strategic Planning and Human Resource Management  |b Master in Library Science  |5 Faculty of Information Management 
650 # 0 |a Strategic planning  |v Case studies 
650 # 0 |a Strategic planning  |v Case studies 
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