Strategic management concepts and cases
David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education
2009
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| Edition: | Twelfth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business. |
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| Physical Description: | xxxi, 336, 326 pages illustrations (chiefly col.), map 29 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780136015703 (hbk.) 0136015700 (hbk.) |
Strategic Management CONCEPTS AND CASES