Principles of Marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Unknown
Published:	Boston Pearson 2010
Edition:	13th ed.
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-434292
005	2022424121123
020	#	#	\|a 9780137006694 (pbk.)
020	#	#	\|a 0137006691 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .K68 2010
100	1	#	\|a Kotler, Philip
245	1	0	\|a Principles of Marketing \|c Philip Kotler, Gary Armstrong
250	#	#	\|a 13th ed.
260	#	#	\|a Boston \|b Pearson \|c 2010
300	#	#	\|a 637 p. \|b ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT410 \|b HM240 \|5 FPHP
526	0	#	\|a Introduction to Marketing \|b Bachelor of Science (HONS.) Hotel Management \|5 Faculty of Hotel and Tourism Management
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=434292
998	#	#	\|a 00250##a006.2.2\|\|00250##b006.2.2\|\|00260##a006.2.2\|\|00260##b006.2.2\|\|00260##c006.2.2\|\|00300##a006.2.2\|\|00300##b006.2.2\|\|00300##c006.2.2\|\|