Creative strategies idea management for marketing, advertising, media and design

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Bibliographic Details
Main Author:	Pricken, Mario
Format:	Book
Published:	London Thames & Hudson 2010
Subjects:	Advertising campaigns Creativity in advertising
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5823 \|b .P73513 2010
100	1	#	\|a Pricken, Mario
245	1	0	\|a Creative strategies \|b idea management for marketing, advertising, media and design \|c Mario Pricken ; [translated from the German by David H. Wilson]
260	#	#	\|a London \|b Thames & Hudson \|c 2010
300	#	#	\|a 311 p. \|b ill. (chiefly col.) \|c 27 cm
500	#	#	\|a Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009
504	#	#	\|a Includes bibliographical references (p. 309-311) and index
650	#	0	\|a Advertising campaigns
650	#	0	\|a Creativity in advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=432844
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