Creative strategies idea management for marketing, advertising, media and design
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| Format: | Book |
| Published: |
London
Thames & Hudson
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009 |
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| Physical Description: | 311 p. ill. (chiefly col.) 27 cm |
| Bibliography: | Includes bibliographical references (p. 309-311) and index |
| ISBN: | 9780500515402 0500515409 |
CREATIVE STRATEGIES IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN