Brand-driven innovation strategies for development and design
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| Format: | Unknown |
| Published: |
Lausanne, Switzerland
AVA Pub.
2010
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| Series: | Required reading range. Module Reader
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Developing winning brand strategies
Positioning the brand an inside-out approach
Brand Manners How to create the self-confident organisations to live the brand
