Brand-driven innovation strategies for development and design

Brand-driven innovation strategies for development and design

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Bibliographic Details
Main Author: Roscam-Abbing, Erik
Format: Unknown
Published: Lausanne, Switzerland AVA Pub. 2010
Series:Required reading range. Module Reader
Subjects:
Branding (Marketing)
Organizational change > Design
Brand name products > Design
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:208 p. ill. (some col.) 30 cm
Bibliography:Includes bibliographical references and index
ISBN:9782940411283 (pbk.)
294041128X (pbk.)

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