Strategic reputation management towards a company of good

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Bibliographic Details
Main Author: Aula, Pekka
Other Authors: Mantere, Saku
Format: Book
Published: London Routledge 2008
Series:LEA's communication series
Subjects:
Online Access:Click Here to View Status and Holdings.
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040 # # |a DLC  |d ITMB 
090 0 0 |a HD59.2  |b .A95 2008 
100 1 # |a Aula, Pekka 
245 1 0 |a Strategic reputation management  |b towards a company of good  |c Pekka Aula and Saku Mantere 
260 # # |a London  |b Routledge  |c 2008 
300 # # |a xiii, 237 p.  |b ill.  |c 24 cm 
490 0 # |a LEA's communication series 
504 # # |a Includes bibliographical references (p. [217]-228) and index 
650 # 0 |a Corporations  |x Public relations 
650 # 0 |a Corporate image  |x Management 
650 # 0 |a Strategic planning  |x Public relations 
650 # 0 |a Communication in management 
700 1 # |a Mantere, Saku 
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