Accidental branding how ordinary people build extraordinary brands

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Bibliographic Details
Main Author:	Vinjamuri, David 1964-
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons 2008
Subjects:	Businesspeople > Biography > United States Branding (Marketing) > Case studies > United States Entrepreneurship > Case studies > United States Serendipity > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Vinjamuri, David \|d 1964-
245	1	0	\|a Accidental branding \|b how ordinary people build extraordinary brands \|c David Vinjamuri
260	#	#	\|a Hoboken, NJ \|b John Wiley & Sons \|c 2008
300	#	#	\|a xii, 212 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Businesspeople \|x Biography \|z United States
650	#	0	\|a Branding (Marketing) \|x Case studies \|z United States
650	#	0	\|a Entrepreneurship \|x Case studies \|z United States
650	#	0	\|a Serendipity \|x Case studies \|z United States
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