Accidental branding how ordinary people build extraordinary brands

Accidental branding how ordinary people build extraordinary brands

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Bibliographic Details
Main Author: Vinjamuri, David 1964-
Format: Book
Published: Hoboken, NJ John Wiley & Sons 2008
Subjects:
Businesspeople > Biography > United States
Branding (Marketing) > Case studies > United States
Entrepreneurship > Case studies > United States
Serendipity > Case studies > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xii, 212 p. 24 cm
ISBN:9780470165065 (cloth)
0470165065 (cloth)

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