Strategic corporate communication

Strategic corporate communication

In the Indian context; includes partial reference to the development of the concept in the United States of America.

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Bibliographic Details
Main Author: Argenti, Paul A. (Author)
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Pub. Co. 2007
Subjects:
Communication in management > United States
Communication in management > India
Communication in marketing > India
Communication in marketing > United States
Online Access:Click Here to View Status and Holdings.
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