Strategic corporate communication

In the Indian context; includes partial reference to the development of the concept in the United States of America.

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Bibliographic Details
Main Author:	Argenti, Paul A. (Author)
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Pub. Co. 2007
Subjects:	Communication in management > United States Communication in management > India Communication in marketing > India Communication in marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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264	#	1	\|a New Delhi \|b Tata McGraw-Hill Pub. Co. \|c 2007
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500	#	#	\|a In the Indian context; includes partial reference to the development of the concept in the United States of America
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650	#	0	\|a Communication in marketing \|z India
650	#	0	\|a Communication in marketing \|z United States
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