Strategic corporate communication

Strategic corporate communication

In the Indian context; includes partial reference to the development of the concept in the United States of America.

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Bibliographic Details
Main Author:	Argenti, Paul A. (Author)
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Pub. Co. 2007
Subjects:	Communication in management > United States Communication in management > India Communication in marketing > India Communication in marketing > United States
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	In the Indian context; includes partial reference to the development of the concept in the United States of America.
Item Description:	In the Indian context; includes partial reference to the development of the concept in the United States of America
Physical Description:	xx, 274 pages illustrations 24 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780070618169 007061816X