Wonder woman marketing secrets for the trillion-dollar customer

Wonder woman marketing secrets for the trillion-dollar customer

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Bibliographic Details
Main Author: Ellwood, Iain
Other Authors: Shekar, Sheila
Format: Book
Published: Basingstoke [England] Palgrave Macmillan 2008
Subjects:
Market segmentation
Women consumers
Target marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 240 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 227-235) and index
ISBN:9780230201606
0230201601

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