Perspectives on branding

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Bibliographic Details
Main Author:	Miletsky, Jason I.
Other Authors:	Smith, Genevieve
Format:	Unknown
Published:	Boston, MA Course Learning 2009
Subjects:	Branding (Marketing) Brand name products > Case studies Branding (Marketing) > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-432075
005	2018529153329
020	#	#	\|a 9781598638721 (pbk.)
020	#	#	\|a 1598638726 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b .1255 .M55 2009
100	1	#	\|a Miletsky, Jason I.
245	1	0	\|a Perspectives on branding \|c Jason I. Miletsky, Genevieve Smith
260	#	#	\|a Boston, MA \|b Course Learning \|c 2009
300	#	#	\|a xvi, 276 p. \|b ports. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Brand name products \|v Case studies
650	#	0	\|a Brand name products \|v Case studies
650	#	0	\|a Branding (Marketing) \|v Case studies
700	1	#	\|a Smith, Genevieve
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=432075
964	#	#	\|c BOK \|d MC
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