Perspectives on branding

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Bibliographic Details
Main Author: Miletsky, Jason I.
Other Authors: Smith, Genevieve
Format: Unknown
Published: Boston, MA Course Learning 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvi, 276 p. ports. 23 cm
ISBN:9781598638721 (pbk.)
1598638726 (pbk.)