The brand gym a practical workout to gain and retain brand leadership

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Bibliographic Details
Main Author:	Taylor, David 1964-
Other Authors:	Nichols, David 1967-
Format:	Unknown
Published:	Chichester, West Sussex Wiley 2010
Edition:	2nd ed
Subjects:	Brand name products Product management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-432048
020	#	#	\|a 9780470686195 (hardback)
020	#	#	\|a 0470686197 (hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b T39 2010
100	1	#	\|a Taylor, David \|d 1964-
245	1	4	\|a The brand gym \|b a practical workout to gain and retain brand leadership \|c David Taylor and David Nichols
250	#	#	\|a 2nd ed
260	#	#	\|a Chichester, West Sussex \|b Wiley \|c 2010
300	#	#	\|a xiv, 239 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Product management
700	1	#	\|a Nichols, David \|d 1967-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=432048
964	#	#	\|c BOK \|d MC
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|