Don't mess with the logo the straight talker's bible of branding

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Bibliographic Details
Main Author:	Edge, Jon
Other Authors:	Milligan, Andy
Format:	Book
Published:	Harlow, England Financial Times/Prentice Hall 2009
Subjects:	Brand name products Advertising > Brand name products Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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