Don't mess with the logo the straight talker's bible of branding

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Bibliographic Details
Main Author:	Edge, Jon
Other Authors:	Milligan, Andy
Format:	Book
Published:	Harlow, England Financial Times/Prentice Hall 2009
Subjects:	Brand name products Advertising > Brand name products Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780273714200
020	#	#	\|a 0273714201
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .E34 2009
100	1	#	\|a Edge, Jon
245	1	0	\|a Don't mess with the logo \|b the straight talker's bible of branding \|c Jon Edge & Andy Milligan
260	#	#	\|a Harlow, England \|b Financial Times/Prentice Hall \|c 2009
300	#	#	\|a xiv, 217 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Advertising \|x Brand name products
650	#	0	\|a Branding (Marketing)
700	1	#	\|a Milligan, Andy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=432047
964	#	#	\|c BOK \|d MC