Buy me! new ways to get customers to choose your products and ignore the rest

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Bibliographic Details
Main Author:	Cohen, Marshal
Format:	Unknown
Published:	New York McGraw-Hill 2010
Subjects:	Consumer behavior Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-431999
020	#	#	\|a 9780071667838 (hbk.)
020	#	#	\|a 0071667830 (hbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.32 \|b .C638 2010
100	1	#	\|a Cohen, Marshal
245	1	0	\|a Buy me! \|b new ways to get customers to choose your products and ignore the rest \|c Marshal Cohen
260	#	#	\|a New York \|b McGraw-Hill \|c 2010
300	#	#	\|a xi, 239 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431999
964	#	#	\|c BOK \|d MC
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|