Buy me! new ways to get customers to choose your products and ignore the rest
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| Format: | Book |
| Published: |
New York
McGraw-Hill
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xi, 239 p. ill. 24 cm |
| ISBN: | 9780071667838 (hbk.) 0071667830 (hbk.) |
Buy.ology how everything we believe about why we buy is wrong