Brand it like Beckham the story of how brand Beckham was built

Saved in:

Bibliographic Details
Main Author:	Milligan, Andy
Format:	Unknown
Published:	London Marshall Cavendish 2004
Subjects:	Beckham, David > 1975- Brand name products > Case studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Beckham
by: Cashmore, Ellis
Published: (2002)

David Beckham
by: Russell, Gwen
Published: (2010)

The David Beckham story unauthorised & unofficial
by: Greene, Ed
Published: (2003)

The Beckham experiment how the world's most famous athlete tried to conquer America
by: Wahl, Grant
Published: (2010)

Branding from brief to finished solution
Published: (2005)

Passion branding harnessing the power of emotion to build strong brands
by: Duffy, Neill
Published: (2003)

The future of brands twenty-five visions
Published: (2000)

The best of branding best practices in corporate branding
by: Gregory, James R.
Published: (2004)

Asia's star brands
by: Temporal, Paul
Published: (2006)

B2B brand management
by: Kotler, Philip, et al.
Published: (2006)

Brands
by: Danesi, Marcel 1946-
Published: (2006)

Brand champions how superheroes bring brands to life
by: Buckingham, Ian 1967-
Published: (2011)

Brand royalty how the world's top 100 brands thrive & survive
by: Haig, Matt
Published: (2006)

Best practice cases in branding lessons from the world's strongest brands
by: Keller, Kevin Lane 1956-
Published: (2003)

Living brands collaboration + innovation = customer fascination
by: Nadeau, Raymond
Published: (2007)

Smart things to know about brands & branding
by: Mariotti, John
Published: (1999)

Power Brands Measuring, Making and Managing Brand Success
by: Riesenbeck, Hajo, et al.
Published: (2007)

Brands and Branding Geographies
Published: (2011)

Brand society how brands transform management and lifestyle
by: Kornberger, Martin
Published: (2010)

Brand culture
Published: (2006)

Branding
by: Randall, Geoffrey
Published: (1997)

Designing brand identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2009)

Brand sense how to build powerful brands through touch, taste, smell, sight & sound
by: Lindstrom, Martin
Published: (2005)

Brand new justice the upside of global branding
by: Anholt, Simon
Published: (2003)

Perspectives on brand management
Published: (2011)

What is branding?
by: Healey, Matthew
Published: (2010)

Beyond branding
Published: (2003)

The reality of global brands cases and strategies for successful management of international brands
by: Hankinson, Graham 1947-
Published: (1996)

Branding a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2000)

Brands with character
Published: (2014)

Designing Brand Identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2018)

Designing brand identity an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

Global brand strategy unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco 1964-
Published: (2003)

Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
by: Aaker, David A.
Published: (2004)

Desingning brand identity a complete guide to creating, building, and maintaining strong brands
by: Wheeler, Alina
Published: (2003)

Designing brand identity a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

What is branding?
by: Healey, Matthew
Published: (2008)

The origin of brands how product evolution creates endless possibilities for new brands
by: Ries, Al
Published: (2005)

What makes winning brands different? ...
by: Buchholz, Andreas
Published: (2000)

Harvard business review on brand management
Published: (1999)