Private label strategy how to meet the store brand challenge
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailer...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using. |
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| Physical Description: | xvii, 270 pages illustrations 24 cm |
| ISBN: | 9781422101674 1422101673 |
Brand breakout how emerging market brands will go global