Creative strategy in advertising

Creative strategy in advertising

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Bibliographic Details
Main Author: Drewniany, Bonnie L.
Other Authors: Jewler, A. Jerome
Format: Book
Published: Boston, MA Wadsworth 2010
Edition:10th ed
Subjects:
Advertising copy
Advertising layout and typography
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 328 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781439082706 (pbk.)
14390882707 (pbk.)

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