Living brands collaboration + innovation = customer fascination

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Bibliographic Details
Main Author: Nadeau, Raymond (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Nadeau, Raymond  |e author 
245 1 0 |a Living brands  |b collaboration + innovation = customer fascination  |c Raymond A. Nadeau 
264 # 1 |a New York  |b McGraw-Hill  |c 2007 
264 # 4 |c ©2007 
300 # # |a xxx, 302 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [287]-288) and index 
650 # 0 |a Brand name products  |x Brand name products 
650 # 0 |a Advertising  |x Brand name products 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431992 
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