THE BRANDPROMISE How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind&qu...
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| Format: | Book |
| Language: | English |
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New York
McGraw-Hill
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Legendary brands unleashing the power of storytelling to create a winning marketing strategy
Power Brands Measuring, Making and Managing Brand Success
COMPETING ON VALUE Bridging the gap between brand and customer value
