THE BRANDPROMISE How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!

THE BRANDPROMISE How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind&qu...

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Bibliographic Details
Main Author: Knapp, Duane E. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2008
Subjects:
Customer services
Brand name products
Customer relations
Online Access:Click Here to View Status and Holdings.
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245 1 4 |a THE BRANDPROMISE  |b How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!  |c DUANE E. KNAPP 
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504 # # |a Includes bibliographical references (pages 247-253) and indexes 
520 # # |a Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind" brand that customers, employees, and shareholders will trust and support for years to come. "A brand's promise is the new currency for success," says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books 
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650 # 0 |a Brand name products 
650 # 0 |a Customer relations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431891 
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