Consumer Behavior Building Marketing Strategy

marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and at...

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Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Mothersbaugh, David L. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin 2010 ©2010
Edition:	ELEVENTH EDITION
Subjects:	Market surveys > United States Consumer behavior > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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