Consumer Behavior Building Marketing Strategy
marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and at...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2010
©2010 |
| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.33.U6 |b H38 2010 |
| 100 | 1 | # | |a Hawkins, Del I. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |b Building Marketing Strategy |c Del I. Hawkins, David L. Mothersbaugh. |
| 250 | # | # | |a ELEVENTH EDITION |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2010 |
| 264 | # | 1 | |c ©2010 |
| 300 | # | # | |a xxii, 778 pages |b illustrations (color) |c 27 cm. |e 1 CD-ROM (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 336 | # | # | |a two-dimensional moving image |2 rdacontent |
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| 337 | # | # | |a video |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 338 | # | # | |a videodisc |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to influence it are critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizen. |
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| 526 | 0 | # | |a Sport Consumer Behavior |b Bachelor of Sports Management (Hons) |5 Faculty of Sports Science and Recreation |
| 650 | # | 0 | |a Market surveys |z United States |
| 650 | # | 0 | |a Consumer behavior |v Case studies |z United States |
| 650 | # | 0 | |a Consumer behavior |v Case studies |z United States |
| 700 | 1 | # | |a Mothersbaugh, David L. |e author |
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Consumer behavior building marketing strategy