Consumer Behavior Building Marketing Strategy
marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and at...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2010
©2010 |
| Edition: | ELEVENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to influence it are critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizen. |
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| Physical Description: | xxii, 778 pages illustrations (color) 27 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780073381107 0073381101 9780077294106 0077294106 |
Consumer behavior building marketing strategy