Repositioning marketing in an era of competition, change, and crisis

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve 1947-
Format:	Unknown
Published:	New York McGraw-Hill 2010
Subjects:	Positioning (Advertising) Competition Marketing Strategic planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-431870
020	#	#	\|a 9780071635592 (hbk.)
020	#	#	\|a 0071635599 (hbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5827.2 \|b .T768 2010
100	1	#	\|a Trout, Jack
245	1	0	\|a Repositioning \|b marketing in an era of competition, change, and crisis \|c Jack Trout, with Steve Rivkin
260	#	#	\|a New York \|b McGraw-Hill \|c 2010
300	#	#	\|a iv, 217 p. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Positioning (Advertising)
650	#	0	\|a Competition
650	#	0	\|a Marketing
650	#	0	\|a Strategic planning
700	1	#	\|a Rivkin, Steve \|d 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431870
964	#	#	\|c BOK \|d MC
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|