Repositioning marketing in an era of competition, change, and crisis
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| Format: | Book |
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New York
McGraw-Hill
2010
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | iv, 217 p. 22 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071635592 (hbk.) 0071635599 (hbk.) |
The new positioning the latest on the world's number 1 business strategy