Kellogg on advertising and media the kellogg school of management

Kellogg on advertising and media the kellogg school of management

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Bibliographic Details
Corporate Author: J.L. Kellogg Graduate School of Management
Other Authors: Calder, Bobby J.
Format: Book
Published: Hoboken, NJ John Wiley & Sons 2008
Subjects:
Advertising
Advertising media planning
Online Access:Click Here to View Status and Holdings.
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