Kellogg on advertising and media the kellogg school of management

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Bibliographic Details
Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Calder, Bobby J.
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons 2008
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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