Kellogg on advertising and media the kellogg school of management

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Bibliographic Details
Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Calder, Bobby J.
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons 2008
Subjects:	Advertising Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-431806
020	#	#	\|a 9780470119860 (cloth)
020	#	#	\|a 0470119861 (cloth)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .K46 2008
245	0	0	\|a Kellogg on advertising and media \|b the kellogg school of management \|c edited by Bobby J. Calder.
260	#	#	\|a Hoboken, NJ \|b John Wiley & Sons \|c 2008
300	#	#	\|a xi, 292 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 281) and index
650	#	0	\|a Advertising
650	#	0	\|a Advertising media planning
700	1	#	\|a Calder, Bobby J.
710	1	#	\|a J.L. Kellogg Graduate School of Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431806
964	#	#	\|c BOK \|d MC