Kellogg on advertising and media the kellogg school of management
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| Format: | Book |
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Hoboken, NJ
John Wiley & Sons
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 292 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 281) and index |
| ISBN: | 9780470119860 (cloth) 0470119861 (cloth) |
Advertising media planning