The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Thames & Hudson
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-431731 | ||
| 020 | # | # | |a 9780500287385 (pbk.) |
| 020 | # | # | |a 0500287384 (pbk.) |
| 040 | # | # | |a BTCTA |d ITMB |
| 090 | 0 | 0 | |a HF5801 |b .B37 2008 |
| 100 | 1 | # | |a Barry, Pete |
| 245 | 1 | 4 | |a The advertising concept book |b think now, design later : a complete guide to creative ideas, strategies and campaigns |c Pete Barry |
| 260 | # | # | |a New York |b Thames & Hudson |c 2008 |
| 300 | # | # | |a 272 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references (p. 268) and index |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Advertising copy |
| 650 | # | 0 | |a Advertising campaigns |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431731 |
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The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns