Sales promotion how to create, implement & integrate campaigns that really work

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Bibliographic Details
Main Author:	Mullin, Roddy
Format:	Book
Published:	Philadelphia Kogan Page Limited 2011
Edition:	5th ed
Subjects:	Marketing Sales promotion
Online Access:	Click Here to View Status and Holdings.
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001	wils-431728
020	#	#	\|a 9780749457044
020	#	#	\|a 074945704X
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5438.5 \|b .C86 2010
100	1	#	\|a Mullin, Roddy
245	1	0	\|a Sales promotion \|b how to create, implement & integrate campaigns that really work \|c Roddy Mullin
250	#	#	\|a 5th ed
260	#	#	\|a Philadelphia \|b Kogan Page Limited \|c 2011
300	#	#	\|a xviii, 262 p. \|b ill. \|c 24 cm
500	#	#	\|a Previous edition cataloged under Julian Cummins
500	#	#	\|a "Based on the original work by Julian Cummins and Roddy Mullin" -- Cover
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Sales promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431728
964	#	#	\|c BOK \|d MC