Electronic Media Criticism Applied Perspectives
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York
Routledge
2009
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Edition: | Third edition |
Series: | Communication series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Orlik, Peter B. |e author |
245 | 1 | 0 | |a Electronic Media Criticism |b Applied Perspectives |c Peter B. Orlik |
250 | # | # | |a Third edition |
264 | # | 1 | |a New York |b Routledge |c 2009 |
264 | # | 4 | |c ©2009 |
300 | # | # | |a xvii, 540 pages |b illustrations |c 26 cm |
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338 | # | # | |a volume |2 rdacarrier |
490 | 0 | # | |a Communication series |
504 | # | # | |a Includes bibliographical references (p. [501]-530) and index |
520 | # | # | |a Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. |
526 | 0 | # | |a Electronic Media And Application |b Bachelor In Graphic Design |5 Faculty of Art and Design |
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650 | # | 0 | |a Mass media criticism |
830 | # | 0 | |a Communication series |
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