All you need is a good idea! how to create marketing messages that actually get results

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Bibliographic Details
Main Author:	Heyman, Jay H. 1939-
Format:	Book
Published:	Hoboken, NJ Wiley 2008
Subjects:	Marketing Advertising Small business marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780470237915 (cloth)
020	#	#	\|a 0470237910 (cloth)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .H449 2008
100	1	#	\|a Heyman, Jay H. \|d 1939-
245	1	0	\|a All you need is a good idea! \|b how to create marketing messages that actually get results \|c Jay H. Heyman
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2008
300	#	#	\|a xxix, 236 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Advertising
650	#	0	\|a Small business marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431670
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