Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Author:	Arens, William F.
Other Authors:	Arens, Christian, Weigold, Michael F. 1958-
Format:	Unknown
Published:	Boston McGraw-Hill Irwin 2011
Edition:	13th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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CONTEMPORARY advertising and Integrated Marketing Communications by Arens, William F.

Published 2013

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Manuscript Book