Contemporary advertising and integrated marketing communications

Saved in:

Bibliographic Details
Main Author:	Arens, William F.
Other Authors:	Arens, Christian, Weigold, Michael F. 1958-
Format:	Book
Published:	Boston McGraw-Hill Irwin 2011
Edition:	13th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

CONTEMPORARY advertising and Integrated Marketing Communications by Arens, William F.

Published 2013

Click Here to View Status and Holdings.

Book