Contemporary advertising and integrated marketing communications
Saved in:
Main Author: | Arens, William F. |
---|---|
Other Authors: | Arens, Christian, Weigold, Michael F. 1958- |
Format: | Unknown |
Published: |
Boston
McGraw-Hill Irwin
2011
|
Edition: | 13th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
CONTEMPORARY advertising and Integrated Marketing Communications
by: Arens, William F.
Published: (2013) -
Contemporary advertising
by: Arens, William F.
Published: (2008) -
Contemporary advertising
by: Arens, William F
Published: (1996) -
Contemporary advertising
by: Arens, William F
Published: (1994) -
Contemporary advertising
by: Arens, William F
Published: (1999)