Contemporary advertising and integrated marketing communications
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Main Author: | Arens, William F. |
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Other Authors: | Arens, Christian, Weigold, Michael F. 1958- |
Format: | Book |
Published: |
Boston
McGraw-Hill Irwin
2011
|
Edition: | 13th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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