Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Author:	Arens, William F.
Other Authors:	Arens, Christian, Weigold, Michael F. 1958-
Format:	Book
Published:	Boston McGraw-Hill Irwin 2011
Edition:	13th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-431669
020	#	#	\|a 9780073530031 (alk. paper)
020	#	#	\|a 0073530034 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5821 \|b .B62 2011
100	1	#	\|a Arens, William F.
245	1	0	\|a Contemporary advertising and integrated marketing communications \|c William F. Arens, Michael F. Weigold, Christian Arens
250	#	#	\|a 13th ed
260	#	#	\|a Boston \|b McGraw-Hill Irwin \|c 2011
300	#	#	\|a xl, 774 p. \|b col. ill. \|c 28 cm
500	#	#	\|a Prev. ed. has title: Contemporary advertising and cataloged under Courtland L. Bovee
500	#	#	\|a Includes index
650	#	0	\|a Advertising
700	1	#	\|a Arens, Christian \|t Contemporary advertising
700	1	#	\|a Weigold, Michael F. \|d 1958-
700	1	#	\|a Arens, William F. \|t Contemporary advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431669
964	#	#	\|c BOK \|d MC