Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Author: Arens, William F.
Other Authors: Arens, Christian, Weigold, Michael F. 1958-
Format: Unknown
Published: Boston McGraw-Hill Irwin 2011
Edition:13th ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Prev. ed. has title: Contemporary advertising and cataloged under Courtland L. Bovee
Includes index
Physical Description:xl, 774 p. col. ill. 28 cm
ISBN:9780073530031 (alk. paper)
0073530034 (alk. paper)

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