Contemporary advertising and integrated marketing communications
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
2011
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| Edition: | 13th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Prev. ed. has title: Contemporary advertising and cataloged under Courtland L. Bovee Includes index |
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| Physical Description: | xl, 774 p. col. ill. 28 cm |
| ISBN: | 9780073530031 (alk. paper) 0073530034 (alk. paper) |
CONTEMPORARY advertising and Integrated Marketing Communications