All customers are irrational understanding what they think, what they feel, and what keeps them coming back
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| Format: | Book |
| Published: |
New York
American Management Association
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 229 p. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780814414217 0814414214 |
Your customers' perception of quality what it means to your bottom line and how to control it