EVENT MANAGEMENT AN ASIAN PERSPECTIVE
The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, As...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill Asia
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in the areas of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events- economic forums, trade shows, product launches or tourism events. Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Event Management: An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia. |
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| Physical Description: | xxii, 447 pages colour illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071272155 0071272151 |
Event management a professional and developmental approach