The silver market phenomenon marketing and innovation in the aging society

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Bibliographic Details
Other Authors:	Kohlbacher, Florian, Herstatt, Cornelius
Format:	Unknown
Published:	Heidelberg Springer 2011
Edition:	2nd ed
Subjects:	Marketing > Social aspects Population aging > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9783642143373 (hbk.)
020	#	#	\|a 3642143377 (hbk.)
040	#	#	\|a GW5XE \|d ITMB
090	0	0	\|a HF5414 \|b .S55 2011
245	0	4	\|a The silver market phenomenon \|b marketing and innovation in the aging society \|c Florian Kohlbacher, Cornelius Herstatt, editors
250	#	#	\|a 2nd ed
260	#	#	\|a Heidelberg \|b Springer \|c 2011
300	#	#	\|a xxxiv, 463 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Population aging \|x Economic aspects
700	1	#	\|a Kohlbacher, Florian
700	#	#	\|a Herstatt, Cornelius
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=430569
964	#	#	\|c BOK \|d P1
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