The silver market phenomenon marketing and innovation in the aging society

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Bibliographic Details
Other Authors:	Kohlbacher, Florian, Herstatt, Cornelius
Format:	Unknown
Published:	Heidelberg Springer 2011
Edition:	2nd ed
Subjects:	Marketing > Social aspects Population aging > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xxxiv, 463 p. 24 cm
Bibliography:	Includes bibliographical references
ISBN:	9783642143373 (hbk.) 3642143377 (hbk.)

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