The silver market phenomenon marketing and innovation in the aging society

The silver market phenomenon marketing and innovation in the aging society

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Bibliographic Details
Other Authors: Kohlbacher, Florian, Herstatt, Cornelius
Format: Book
Published: Heidelberg Springer 2011
Edition:2nd ed
Subjects:
Marketing > Social aspects
Population aging > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiv, 463 p. 24 cm
Bibliography:Includes bibliographical references
ISBN:9783642143373 (hbk.)
3642143377 (hbk.)

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