New developments in the theory of networks franchising, alliances and cooperatives

• Other Authors: Tuunanen, Mika (Editor)
• Format: Book
• Language: English
• Published: Berlin Physica-Verlag 2011
• Series: Contributions to management science
• Subjects: Franchises (Retail trade); Business networks; Strategic alliances (Business)
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi, 370 pages illustrations 24 cm
• Bibliography: Includes bibliographical references
• ISBN: 9783790826142; 3790826146

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational vie.